9824017471
| SR. No. | CLIENT | ASSIGNMENT BRIEF |
|---|---|---|
| 1 | A leading agriculture product processor and exporter. (Hulled Sesame Seed) | Motivated by roaring success of their unique product in international market, the client wanted to venture into domestic market with premium segment branded product in the category.
The client approached ‘B-Intelligence’ to chalk out the launching strategies and media plan. It was suggested by us to first conduct a Market Perception Study. The study revealed Trade Perception and Consumer Perception not so favorable, given certain conditions and we recommended the client not to launch or at least differ the launch. |
| 2 | A leading agricultural product (Green Dates) farm near Bhuj. | The client was growing Green Dates for ages and was in the practice of giving away the crop on lump-sum basis to the highest bidder for the entire season.
Motivated by the thought of realizing better value for the yield, the party thought of value addition I form of grading the crop and packaging the same in convenient Box Pack for the end consumer. We were engaged for carrying out Perception Mapping of the Market (Trade Circles as well as consumers) to ascertain the potential and viability. The findings of the Field research revealed that though Gujarat market did not have the habit of regular consumption for the product, few other markets outside Gujarat, did have the preference of the same. Thus, the research conclusion enabled the Fruit Grower to identify the right geographic markets for their product for better value realization. |
| 3 | One of fortune 500 MNC | Based out from the need to assess the current market practices and wages standards, the client mandated
‘B-Intelligence’ to carry out Market Research within their industry sampling for data of wages and employee welfare programmes across various levels of labour. A well-structured and reliable data compilation enabled the client realign their compensation strategy. |
| 4 | A leading business group based at A’ bad. | The client with diverse business interest in tobacco processing, industrial product and real estate wanted to foray into personal care products. The first in portfolio was planned to start with Hair Oil followed by other cosmetic products. ‘B-Intelligence’ was retained as Business Consultant to carry out Market Study for the product and guide the client with strategic blue print covering advise on pricing. Packaging, promotion, etc. A market research was strategized to bring out the product perception. The research enabled to define a very unique USP in terms of actual product benefit observed by the user groups. Blind Product Study and Focused Group Discussion were the tools deployed for the research. |
| 5 | A leading all India co. engaged in frozen desserts and dairy products. | The co. had innovated a dairy cream offering unique advantage and wanted to go for a mega commercial launch. The Market Research was planned coupled with Test Marketing supported by wet sampling.
‘B-Intelligence’ deployed teams at various outlets of leading super markets over a period of time and the study revealed various ‘PULL & RESISTANCE’ aspects enabling the co. take appropriate strategic decisions. |
| 6 | A leading organization in the hospitality sector based at A’ bad. | The client enjoying an enviable reputation in the hospitality sector with their heritage hotel and restaurant, wanted to launch Packed Meal (Lunch Pack/ Dinner Packs and Packed Hot Snacks). Consulting service of ‘B-Intelligence’ was hired to design and evaluate different business models and (a) identify and collaborate for strategic venues for high visibility and retail sales (b) in the second phase, A Market Research was carried out to study the Packed Meal buying pattern of corporate consumers.
The study brought out most crucial aspects of consumer expectations in the SME/corporate sectors and enabled the client refine mktg. strategy for better results. |
| 7 | A leading MNC in Consumer Durables | The client had laid down certain pricing and discounting norms for healthy market practice and safeguard the channel partners’ interest. However, it was imperative to monitor the compliance by a third party. ‘B-Intelligence’ was assigned the task to carry out periodical checks to see the compliance of commercial norms and loyalty of the channel partners amongst other aspects. Our reports helped the co. to identify the defaulting trade partner and improve commercial discipline. |
| 8 | A market leader in premium brand of life style products | The client has been investing substantially in imparting technology and product training to their exclusive dealers in addition to attractive margins. The client felt it necessary to periodically carry out undisclosed third party audit to check key factors such product knowledge, display, demonstration, product knowledge, and selling skills of the channel as well as co’s own orientation centre.
The findings of the report from ‘B-Intelligence’ help the co. to tighten the loose ends on the given parameters and sharpen their competitive edge. |
| 9 | A very well known brand in automobile sector | The client has been investing substantially in imparting technology and product training to their exclusive dealers in addition to attractive margins. However, violation of the discounting norms by some dealers create unhealthy image in the consumers’ mind and de-motivate the disciplined dealer. The client felt it necessary to periodically carry out undisclosed third party audit to check key factors such product knowledge, display, demonstration, product knowledge, and selling skills of the channel in addition to discount violation.
The findings of the report from ‘B-Intelligence’ help the co. to tighten the loose ends on the given parameters and sharpen their competitive edge. |
| 10 | A highly acclaimed publisher in Belgium | The client has several publications (Print Magazines) titles to their credit. Enthused by the roaring success at home front and emerging economy of India, the client desired to explore the business potential in Indian market. Through their business associated, “B-Intelligence’ was engaged to explore the Indian Mkt. Potential.
The study revealed unique consumer preference pattern and spending habits. The insight into various consumer class as well as competition scenario with their growth history & current volumes helped the client to re-align their expectations and make appropriate entry decision. |
80
Satisfied Clients
65
Projects Done
180
Lines of Code
13
Awards Won