An organization grows not only with the products and services it offers, but also by the reputation and brand equity it builds in the minds of its various stake holders and customers.

An important reason why the world’s corporate leaders have managed to remain in the top league is: the deep-rooted, distinct corporate culture they have evolved and nurtured.

The vision, mission and values these organizations articulated for themselves, became the guiding light for everyone in the organization. They conditioned themselves to behave and respond in a manner that matched the organization’s corporate culture, which in turn, built an impeccable reputation for the organization .